PSA: Brokerage Firms Went to Zero Commissions and You Shouldn’t Care!
We all know brokerage firms have been in a race to zero commission fees. Charles Schwab, TD Ameritrade, Fidelity, etc, have all been lowering their commission fees to attract (and keep) clients. One would say “every trade only costs $12.95!”, then the next would say, “no, our trades only cost $11.95!” Then $9.95, $7.95, $3.95… you get the picture. Well, Charles Schwab decided to peel off the band-aid faster buy going straight to zero commissions on any trades. Holy cow, that’s a great deal! Of course, the other brokerage firms followed suit. TD Ameritrade announced the very next day that they don’t have any commission fees either. All of their stocks got crushed on the announcements, too. Did they doom themselves to zero profits? Perhaps in the short-term, but long-term they’ll figure out how to charge other fees…